Recruitment: Getting Who We Want and Need Innovative and Promising Practices That Emerged - Agency does brand creation and has a consistent message that reinforces the brand - Use SARA model to solve recruiting issues Recruitment: Getting Who We Want and Need Innovative and Promising Practices That Emerged - Female Fitness Challenge to increase female recruitment statistics and garner media coverage - Community Recruiter Program to enlist community members in recruiting process Recruitment: Getting Who We Want and Need Innovative and Promising Practices That Emerged - Pre-Hire Program that identifies applicant shortcoming and seeks remedial support - Community Outreach Program which paid for public service announcements - On-line application which shortens the application process Recruitment: Getting Who We Want and Need Innovative and Promising Practices That Emerged - Review academy process so the environment can be modified to be less confrontational Recruitment: Getting Who We Want and Need Recruiting in a changing environment to reflect demographic changes - What age to begin recruiting – elementary and middle school children - Demographics – encourage Hispanics and other minorities to consider policing – Junior Police Academy - Use citizen academies to encourage minority participation Recruitment: Getting Who We Want and Need Recruiting in a changing environment to reflect demographic changes - Television and radio – have to fight for money for media exposure - Reserve Program – use as entry into full-fledged police career Recruitment: Getting Who We Want and Need Sustaining the recruits through the process of mentoring - Change to success-based system from failure- based system – have avenue to train in area that needs improvement - Create police cadet program outside of civil service Recruitment: Getting Who We Want and Need Enhancing community outreach - Public service announcements - New immigrant outreach from police chief’s office - Web based news – have bilingual web sites put police information on site - Bilingual police academies Recruitment: Getting Who We Want and Need Concluding Takeaway Message / Lesson Review changing community, note demographic shifts, and respond accordingly. However, do not forget your core recruitment group(s)